Timely. Inspiring. Personal. Specific.
That goofy acronym is the way I remember what great donor communication includes.
Compare:
“Dear friend, thank you for your gift.
It’s really helping us do our mission.”
To:
"Hi, John! Your gift of {REAL AMOUNT} last year made it possible for {REAL STORY}. This year we are working hard to reach {MORE OF WHAT JOHN IS INTERESTED IN} and one of the most sustainable ways to help {THING JOHN CARES ABOUT} is monthly giving. Can you give {reasonable suggestion based on the last gift} a month to help reach {HEARTBEAT ISSUE}?
A world of difference, don’t you agree?
This week you are prepping to launch your spring campaign in March Week Three. You’re going to need this TIPS messaging lens as you engage your most valuable asset—your partners. If you honor them, they will honor you with trust.
My tribe who has subscribed to The Zion Model 52-week SMART Plan Playbook will find MARCH WEEK TWO below. And if you need to schedule a discovery consultation for customized guidance,
With Joy!
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