Springing Forward

March Week 4, April Week 1, and a GOLDMINE

How’s your Spring Campaign shaping up? Ready to hit SEND?

This week and next, you want to be completing print projects, and making sure your mailings are going to be in-house the first week of April.

As a refresher, my favorite spring focus is two-fold:

1. Re-Engage lapsed donors

2. Acquire or convert recurring donors

But what if you don’t have a recurring donor “program”?

What if you just threw that “MONTHLY” button out there on your giving form on a wing and a prayer hoping that some kind and compassionate souls would just decide on their own that they could have the most impact by giving every month?

I hate to break it to you, but that’s just plain upside down thinking. Humans don’t work like that in real-life.

It’s up to YOU to tell your fans and followers and supporters the power of their gift.

And of course—we can help with that. So, in addition to the next few weeks of the SMART plan for your team and your campaign, below the Subscription line you will find a link to a tutorial blog on my favorite fundraising software.

GOLDMINE a few times over is all I can say. You’re welcome 😇

With Joy!

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