Dear Nonprofit Leadership Friend,
with the weight of the annual budget on your shoulders,
and the pressure of the year-end campaign results on your mind,
under the gaze of a watchful board,
gripped by a heart full of determination to knock it out of the park for a mission you love,
I see you, and this one’s for you.
For all those times you thought, “I wish someone would just TELL me what to do!” — I’m your girl. If you know me in person, that’s no surprise. :) As a new Director of Development, I was full of undirected confidence. I knew I had the capacity and instinct to make it all work. What I desperately needed was someone to tell me where to point my energy and show me the path to a successful campaign.
How many emails are too many? Don’t people get irritated?
Does direct mail matter anymore? Is one letter enough? How do I write it?
Does it count if there’s no big Gala?
I remember the overwhelm.
You’re who I created this resource for. Here is a peek at one corner of my robust guide to your year-end campaign's what, how, and when. If you are working with Zion Consulting, you already use this guide, and your campaign is ready to launch. Your theme is chosen, storyline and narrative are laid out, goals are in place, events are planned, and collateral for a first mailing will print this week.
If it sounds like I am saying the rest of the year should be planned out—I am. There’s not much else your team should be doing besides core mission activity and year-end campaign activity between now and midnight on December 31st.
After those first few years of being anxious and overwhelmed, I got the hang of it. We raised a LOT of money. And I committed that if I were in a position to guide another Executive Director or Director of Development on how to execute a winning campaign, I would.
This guide is what I use — day in and day out — to coach my clients through campaigns that not only meet but often EXCEED their year-end goals.
Below is Viewer-access to our paid subscriber ZION Year End Campaign Planning Guide. If you want interactive access or a custom version for your organization, email me or…
With Joy!
SUBSCRIBERS! DON'T MISS YOUR YEAR-END GUIDE BELOW!
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